HAP Insights
Articles on patient-acquisition economics, diligence and integration, including the PMD Framework series: one article for each dimension.
Series
Seven dimensions for testing whether a healthcare target’s patient growth is built or bought.
What does a new patient actually cost, and does that cost hold as spend scales?
Read
Is marketing creating new demand, or capturing patients who would have arrived anyway?
Read
Can the reported numbers be traced to real patients and real revenue?
Read
What breaks if one channel, platform, location or referral source changes?
Read
Is there room to grow volume at an acceptable cost in the markets the thesis depends on?
Read
Will the engine keep working through ownership change, integration and turnover?
Forthcoming
Taken together, is patient growth built into the business or bought for the sale?
Forthcoming
All articles
PMD Framework · Scalability & Market Headroom
This is Dimension 5 of 7 in the Patient Marketing Diligence Framework, a standard for evaluating whether a healthcare target’s patient acquisition is built to last…
PMD Framework · Concentration & Exposure
This is Dimension 4 of 7 in the Patient Marketing Diligence Framework, a standard for evaluating whether a healthcare target’s patient acquisition is built to last…
PMD Framework · Measurement Integrity
This is Dimension 3 of 7 in the Patient Marketing Diligence Framework, a standard for evaluating whether a healthcare target’s patient acquisition is built to last…
PMD Framework · Demand Composition
This is Dimension 2 of 7 in the Patient Marketing Diligence Framework, a standard for evaluating whether a healthcare target’s patient acquisition is built to last…
PMD Framework · Acquisition Economics
Part 1 of 7 — The Patient Marketing Diligence (PMD) Framework A healthcare practice can hand you a clean cost-per-patient number and still be hiding a…
Insight
Private Equity Doesn’t Break Healthcare — Fragmentation Does Private equity is not the villain in healthcare. But fragmentation is. And when multi-site operators don’t address it…
Insight
Most healthcare groups don’t have a marketing problem. They have a marketing leak. Ads are running. Budgets are spent. But the return? Fuzzy. Untracked. Underwhelming. Why?…
Insight
When private equity firms roll up healthcare groups—especially in specialties like dental, ortho, or medspa—they eventually hit a branding crossroads: “Do we keep the local names,…
Insight
When a private equity firm acquires a healthcare group, paid media often becomes the first thing funded and the fastest thing broken. Why? Because most campaigns…
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